DICE Hasten Things Up

The world was promised an extra map on Battlefield: Bad Company 2: Vietnam when the players on their platform succeeded in performing 69,000,000 team actions. While the PC players steamrolled right through that and unlocked the Operation Hastings map, both the xbox and ps3 players have been a bit behind (i choose to believe they were busy playing a certain other vietnam war game that maybe didn't do so well on the PC). Well DICE have decided that being the new year and all, they're going to go ahead and unlock the extra map for PS3 and 360 players too. So what do you think? Generous unlock by DICE? or failed marketing campaign to get more players?