Tuesday, September 28, 2010

EA Strikes Back

Yesterday i mentioned an interview where Activision head Bobby Kotick made some rather pointed comments about EA. Well it seems EA aren't prepared to take that treatment lying down as more than a few pointed words have since been returned. Jeff Brown (EA's VP of Communications) had this to say of Koticks work, "His company is based on three game franchises – one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick's own hubris." The three games mentioned are of course World of Warcraft (a game now owned by Activision Blizzard after the two companies merged), Guitar Hero (which Activision has admitted to cutting back on due to a decline in the market) and Call of Duty (do i really need to mention the Infinity Ward troubles again?). Regardless of who is right or wrong in this whole conflict, i don't imagine this will be the end of it.

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